Healthcare
Himalaya Cancer Hospital
Patient acquisition campaigns for medical services with strict platform compliance.
3X
ROAS
60%
CPA reduction
Available for new projects
I scale brands with
Meta & Google Ads
I'm Hardik Savaliya — a performance marketing specialist with 5+ years of experience managing $1.5M+ in monthly ad spend across healthcare, luxury hospitality, renewable energy, home services, and lead generation. Engineering-trained. Data-obsessed. ROI-driven.
$1.5M+
Monthly Ad Spend Managed
3X
Average ROAS
190%
Conv. Rate Lift
60%
CPA Reduction
Selected Work
Campaigns that moved the needle
Luxury Hospitality
Quintessentially
High-value audience campaigns driving premium booking inquiries across the UK.
$1.5M+
Ad spend / mo
Premium
Bookings
Renewable Energy / Solar
Eiffel Energy
Solar lead generation through localized Meta & Google Ads plus SEO growth.
190%
Organic traffic
80%+
Email open rate
Lead Generation — B2B & B2C
SK Energy
Full-funnel acquisition with Pixel, CAPI, event tracking, and reporting dashboards.
180%
Engagement
70%
Follower growth
Freelance — Home Services
Platinum Electrical
Restructured lead gen and targeting for an electrical services business.
-70%
CPL
+60%
Inquiries
Freelance — Aviation
Milford Jets
Qualified private charter leads scaled through landing page optimization.
500+
Leads / mo
+90%
Lead quality
Capabilities
Full-funnel performance marketing
Paid Advertising
Meta Ads (Facebook & Instagram), Google Search Ads, Google Display Ads, and YouTube Advertising.
Campaign Types
Lead generation, conversion campaigns, retargeting & remarketing for B2B and B2C.
Tracking & Tech
Meta Pixel, Conversion API (CAPI), Google Tag Manager, event tracking, and attribution analysis.
Optimization
ROAS optimization, CPA reduction, A/B testing, landing page optimization, and CRO.
Analytics
Funnel analytics, audience research, customer journey mapping, and Looker Studio reporting.
Tools & Platforms
Meta Business Suite, Google Ads, Canva, WordPress, Mailchimp, and Zapier.
Meta Business SuiteGoogle AdsGoogle Search AdsGoogle Display AdsYouTube AdvertisingMeta PixelConversion API (CAPI)Google Tag ManagerGA4Looker StudioCanvaWordPressMailchimpZapier
Experience
5+ years driving growth
Healthcare & Medical Services
Senior Digital Marketing Executive — Meta Ads Specialist
Himalaya Cancer Hospital, India
- Managed patient acquisition campaigns for healthcare providers using Meta Ads.
- Increased appointment booking volume through targeted lead generation and conversion-focused advertising.
- Optimized healthcare advertising funnels while maintaining strict platform advertising compliance.
- Achieved an average 3X ROAS through advanced audience segmentation, creative testing, and budget optimization.
- Reduced CPA by up to 60% and increased conversion rates by over 190%.
Luxury Hospitality & Premium Services
Senior Digital Marketing Executive — Meta Ads Specialist
Quintessentially, UK
- Executed performance marketing campaigns for luxury hospitality and premium service brands.
- Increased direct booking inquiries through targeted Meta advertising and remarketing strategies.
- Developed high-value audience targeting campaigns focused on premium customer segments.
- Managed combined monthly ad spend exceeding $1.5M across hospitality and service-based accounts.
Lead Generation — B2B & B2C
Senior Digital Marketing Executive — Meta Ads Specialist
SK Energy, Melbourne, Australia
- Developed full-funnel customer acquisition strategies across multiple industries.
- Designed and executed lead generation campaigns generating consistent qualified leads.
- Implemented Meta Pixel, Conversion API (CAPI), and advanced event tracking for accurate performance measurement.
- Built automated reporting dashboards and performance insights for clients and management.
- Increased social media engagement by 180% and follower growth by 70%.
Renewable Energy & Solar Industry
Digital Marketing Executive
Eiffel Energy, Melbourne, Australia
- Managed Meta Ads, Google Ads, Google Business Profile, SEO, and social media marketing.
- Generated high-quality solar installation leads through localized Meta and Google Ads campaigns.
- Improved organic website traffic by 190% through SEO optimization and content strategy.
- Executed email marketing campaigns achieving open rates above 80%.
Certifications
- • Meta Certified Digital Marketing Associate
- • Meta Blueprint — Facebook & Instagram Advertising
- • Google Ads Search Certification
- • Google Analytics (GA4) Certification
Education
B.E. — Electrical Engineering
Parul University, Vadodara · 2018
An engineering foundation that brings structured thinking and analytical rigor to every campaign.
Let's scale your next campaign
Open to performance marketing roles, freelance contracts, and growth consulting.